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Thinking from the Piloxo team — web development, managed IT, digital strategy and the craft behind the work.

Articles: 154
Subjects: 20

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21 results

9 min

Digital StrategyWeb DevelopmentEcommerce

Ecommerce SEO: Getting Product Pages Found

Why supplier descriptions cost you rankings, how category pages do most of the work, and the technical problems specific to shops with thousands of URLs.

Aug 03, 2025

9 min

Digital StrategyWeb DevelopmentEcommerce

Why Your Online Shop Gets Traffic but Not Orders

The specific points where online shops lose buyers — product pages, delivery information, basket friction — and what to fix in what order.

Jul 16, 2025

9 min

Digital StrategyWeb DevelopmentEcommerce

Shopify, WooCommerce or Custom? Choosing an Ecommerce Platform

An honest comparison of the three routes to selling online, including the running costs nobody mentions and the point at which each stops being the right answer.

Jul 10, 2025

8 min

Digital StrategyWeb DevelopmentSoftware

Does Your Business Need a Client Portal?

What a customer login area is genuinely good for, the businesses that get value from one, and the common version that nobody ever logs into.

May 29, 2025

8 min

Digital StrategyWeb DevelopmentSoftware

Website or Web Application? The Difference That Costs Money

A website presents information. A web application does work. Confusing the two is why quotes vary by a factor of ten for what sounds like the same thing.

May 11, 2025

8 min

Small BusinessIT SupportWeb Development

Who Actually Owns Your Website? Check Before You Need To

Domain, hosting, code, content and analytics can each be held by somebody else. Here is how to find out what you control, and how to fix it quietly.

May 05, 2025

8 min

Small BusinessDigital StrategyWeb Development

Website Analytics: The Six Numbers Worth Watching

Most business owners open analytics, see a chart of visits and close it again. Here are the six figures that actually tell you whether the site is working.

Apr 29, 2025

8 min

Small BusinessDigital StrategyWeb Development

Web Design Styles Explained, and What Each Signals

Minimal, editorial, brutalist, corporate, maximalist — what each style says about a business before a word is read, and how to choose deliberately.

Apr 23, 2025

8 min

Digital StrategyData & IntegrationWeb Development

Headless CMS Explained, Without the Buzzwords

What separating content from presentation actually buys a business, when it is genuinely worth it, and when it adds complexity for no return.

Apr 17, 2025

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